Adviser satisfaction reaches record highs, with Transact clinching the highest accolade.

A recent study of approximately 900 advisers by research firm Investment Trends shows that adviser satisfaction with platforms has reached a record high, with 80% of advisers rating their overall satisfaction with their platform as ‘Good’ or ‘Very good’. Transact received the highest accolade as the top-rated platform overall for adviser satisfaction when advisers were asked to rate their primary and secondary platforms.

Transact:

• Was rated first in 10 out of 19 categories of platform service and was second in five other areas. Categories included overall quality and effectiveness of client reporting tools, portfolio management/transaction tools, ongoing training and support, and technical support/resources.
• Obtained the highest advocacy rating from its adviser relationships with the top net promoter score.
• Was the highest rated platform when it came to value for money, with 86% of advisers using the platform as their primary or secondary platform scoring it good, or very good value for money.

Advisers particularly value continued investment in platform capability. 36% of advisers can recall recent enhancements from their primary platform that they consider valuable. For Transact advisers, this figure stands at 64%, with the most notable mentions including digitalisation, enhanced platform functionality, reporting & analysis tools, alongside fee reductions & cost transparency.

The survey indicates that platforms play an important role in generating efficiencies for advisory firms. Amongst advisers using Transact, 44% believe the platform has a key role to play in improving efficiencies in advice implementation, and 25% believe they have a key role in helping them improve client onboarding.

Greater integration of systems was cited by over 50% of advisers as an important way they could improve their business. Advisers also believe platforms can add value by integrating with third-party solutions, with the most valued being two-way exchange of data with planning software. This serves to illustrate

the importance of the implementation of a clear and ambitious platform integration strategy.

Transact has been developing APIs for over 20 years, the latest being an account opening API that helps advisers pass data between back-office software and generate client illustrations.

Tom Dunbar, Transact Chief Executive Officer said: “We’re really pleased to have been top rated by advisers yet again. At Transact, we believe that great platform services not only help advisers deliver better client outcomes but also help adviser firms operate more efficiently. That’s why we’re committed to setting the industry benchmark for service and functionality.

To support this, we’ve introduced new specialists into our regional client support teams covering transfers, technical and compliance. These complement our highly skilled technical team.

It’s also encouraging to see advisers recognising how integrations between platforms and software providers could benefit their business. This is a key strategic priority for Transact as we look to create a more efficient ecosystem for advisers in our pursuit of making financial planning easier.

Background

The Investment Trends 2025 UK Adviser Technology & Business Report is one of the most comprehensive undertaken and is based on the views of 883 UK advisory professionals.

Contacts

For further comment please contact: Tom Dunbar (Chief Executive Officer) Andrew Cullen Jones (Chief Development Officer)